Coffee, tea & instant (dry)

The market for instant coffee and tea

The changing eating, drinking and lifestyle habits of people in recent decades has made a large increase on the global market size and share for the Instant Coffee and Tea industry. Time conservation and convenience has allowed ready to use drinks such as instant coffee and tea to expand and drive the market. In the year 2018 the market value for instant coffee and tea was roughly valued at USD 80 billion. More than ever the middle-class population has a huge consumer demand for in-home coffee and tea consumption. The overall market growth has also been supported by the wide range of distribution channels, consumer preference and the adaptability of the products. Opting for a private label instant coffee or tea will surely bring profit to your brand.

The product, usage and convenience

Instant coffee which can also be called coffee powder, soluble coffee and coffee crystals is a ready to use beverage that derives from brewed coffee beans on the other hand instant tea powder by itself is the dehydrated flavor, aroma, and color compounds found in tea plants and leaves. These products are widely used thanks to their quick, easy and convenient preparation. Simply adding hot water or milk to them can create a delicious beverage that will help you get through the day. Not only are these products easy to use and convenient but they also have a long and stable shelf life and the shipping weight and volume of instant coffee and tea is greatly reduced compared to regular coffee beans or tea plants and because of it the distribution is much simpler, easier and more accessible to various retail establishments which is handled through your private label manufacturer. Another great thing about instant coffee and tea is the ability to introduce many different flavors and aromas, which has been a key innovation by many private label manufacturers. This allows your brand to create something interesting and never yet seen on the market. Interesting aromas and taste alongside a quick and convenient consumption will surely bring in a wide range of customers.

Private label benefits and opportunities

Private label manufacturers offer great care and attention to the quality of the product that your brand represents. Having many interesting and unique ideas can help your brand compete with the established national brands and private labeling can turn those ideas into reality. The market for instant coffee and tea is ever growing and is in the highest demand. The Chinese RTD coffee and tea market has seen an insane growth of 129 percent in volume in recent decades. Easy to handle distribution, accessibility, great and innovative flavoring and unique advertisement is more than enough to start a private label business.