Coffee

Private label instant coffee

Coffee is widely consumed internationally and it is highly profitable being the most consumed beverage in the world. Market opportunities for coffee are expanding every day and private label instant coffee is growing faster than the overall coffee market. Creating your own modern instant coffee brand can establish you within a fashionable circle of customers needing reliable private brand to support their fast-paced urban lifestyle.  
Partnering with third party coffee manufacturers allows a client to discover the newest coffee innovations and developments, without any hassle and for affordable price. Private label instant coffee is ideal for start-ups and entrepreneurs but it can also be serious option for established brands who would like to widen their assortment. Private label instant coffee brands can compete with international brands successfully and have loyal army of satisfied customers. 

Instant coffee preparation and consumption rates

Instant coffee is a type of coffee that is made from whole coffee beans that are roasted, grounded and brewed. Dehydrated crystals of instant coffee are made when all the water is removed form the brew. When the water is added, it turns back to coffee. Preparation of instant coffee is more affordable, faster, and easier than making regular coffee.  
Statistics have shown that almost 50% of the world's green coffee is used for the production of instant coffee, which means that almost half of the world prefers instant coffee. The rise of instant coffee consumption has been as steady as it has been substantial. The world consumption of instant coffee has tripled since 2000. And the world consumed over $ 35 billion worth of instant coffee in 2018. A perfect market to focus on for the development of the sales and commercial opportunities for private label brands of instant coffee. 

Private labeling process

The best way to start when creating a private label instant coffee is to side with the available assortments and services of the chosen private label manufacturer. One of the main services that is recommended are samples sent from their company, to personally test the taste. Then a client can come up with a design, label or logo. Packaging and delivery are handled mostly by manufacturers so that the client can only focus on sales and make it easier for both partners. Quality and quality consistency are main conditions and obligations of the manufacturer. The packaging, design and delivery are mostly accounted for and taken care of by the manufacturing companies to relieve the client of these duties. So that their partners or clients can solely concentrate on sales. Together the clients and manufacturers create and develop innovative new flavors and modern instant coffee products. Clients can choose selected blends offered or create their own, unique taste. They can also choose a fashionable and attractive packaging for their own brand style.