Coffee (ready to drink)

Private label coffee

Private label coffee, just like tea, is very prevalent and widely consumed internationally. It offers a wide field of commercial opportunities. Creating your own new coffee brand can establish your specific image and individual style that the market hasn’t seen yet. That can provide a big field for development and successful competition with established national brands. Partnering with manufacturers allows a client to discover the newest coffee innovations and developments, that can help promote and sell your products. Private label coffee is ideal for start-ups and entrepreneurs but it can also be useful for established brands who want to try something different. A solid and unique private label or white label coffee brand will create more opportunities to distribute to certain establishments like coffee shops, pubs, and bars. More doors will open and more opportunities would be available allowing the potential for sales in the retail market.

Product description and consumption rates

Research indicates that moderate coffee consumption is mildly beneficial as a stimulant in healthy adults. Caffeine is the natural stimulant most commonly present in coffee products. Coffee is commonly paired with cocoa or chocolate and prepared in mugs or cups. The most common coffee bean types are C. arabica and C. robusta. Over 70 countries now are growing and distributing coffee plants. Brazil is the leading grower of coffee beans, producing 35% of the world total. Brazil is the largest coffee exporting nation, accounting for 15% of all world exports in 2019. Coffee consumption is the highest in Nordic countries; consumption in Finland is the world's highest. Canada is the 10th-highest consumer and the United States ranked 25th in 2018. Coffeehouses or cafés, and establishments serving prepared coffee have existed for over five hundred years. A perfect market to focus on the development of sales and commercial opportunities for private label brands of coffee.

Private labeling process

The best way to start when creating a private label coffee is to turn to the available assortments and services of the manufacturer chosen. One of the main services that are recommended are samples from an online store, to personally taste test. Then you can come up with a design, label, or logo. Packaging and delivery are handled mostly by manufacturers so that the client can only focus on sales and make it easier for both partners. Quality and continuity are the main conditions and obligations of the manufacturer. The packaging, design, and delivery are mostly accounted for and taken care of by the manufacturing companies to relieve the client of these duties. So that their partners or clients can solely concentrate on sales. Together the retailers and manufacturers create innovative new flavors and new coffee products. Clients can choose selected blends offered or create their own, unique taste. They can also choose a professional look for their own style.