Butter & Margarine

Private label and product variety

The private label market for butter and margarine has immense potential in sales. Private label butter performs extraordinarily in the market while margarine is somewhere in the middle between branded products. Ghee butter private label is gaining quick popularity worldwide. Margarine is a low-cost alternative to butter and that is what is driving the market growth and demand. Private label products are made with premium quality and ingredients. It is then sold at a lesser price than the premium brand products. Marketability and innovation plus quality can make a butter product more desirable and in higher demand with customers. Private and white label butter performed very well in stores and the retail market. Butter, margarine, and dairy products, in general, are in higher demand under the private label and are only steadily growing in success. On our website, you can find your desired products in wide varieties that are available for private labeling.

Consumption and production rates

Butter types usually depend on different creams and production. Different varieties of butter: cultured butter, sweet cream butter, clarified, ghee, and whey butter. Cultured butter is preferred throughout Europe, while sweet cream butter dominates in the US and the UK. Cyprus had the highest per capita butter consumption worldwide in 2018. Africa consumes the least, while Europe consumes the most butter. New Zealand and Australia’s consumption beats Africa and the Middle East. India is the world’s leading butter producer. The European Union, which includes Cyprus, produced the second most.

Margarine is gaining popularity and the market is witnessing growth in Europe. The consumer demand for healthy and organic products is boosting vegan and organic or healthy margarine products.

Packaging and manufacturing

In the US, butter has traditionally been made into small, rectangular blocks that are wrapped in waxed or foiled paper, and marketed as 1-pound (0.45 kg) packages containing 4 sticks. In other parts of the world, the shape of butter packages is very similar and it is distributed in 250 g and 500 g packages. In commercial or industrial use, butter comes packaged in plastic buckets, tubs, or drums. Manufacturers of the private label usually offer these various assortments and packaging styles for their client’s product. Similar to butter, margarine often comes packaged in the same form, commonly in a stick form and the wrappers are foil or wax paper.