Desserts

Dessert market share and size

Desserts are famous and loved all around the globe. In Europe, Germany represents the largest market for ice cream and other delicious desserts with a combined sales value of over 1.3 billion euros in 2013/2014. Some 770,000 metric tons of desserts were consumed in Germany in 2015, which broke an all-time European record. For comparison, Italians ate 446,200 tons of dessert. This is just a small fraction of how much dessert is consumed each year all around the globe. Taking this into consideration it can safely be said that desserts are here to stay and many retailers and manufacturers can capitalize on its popularity. Over the last few decades the market for desserts has significantly increased due to excessive food productions, TV networks and commercialism.

Product variety and demand

Many people love and crave sweet foods, most specifically desserts, because they are mostly comprised of carbohydrates and sugars which give us fuel and energy throughout the day and are also extremely delicious and addictive. Desserts come in every possible shape, form and flavor. Ranging from fruit bars and gelato sandwiches to chocolate lava cakes and cheesecakes. Desserts are highly optimized and can bring out the creative and unique personality of your brand on the market. There is something for everyone and you can find desserts on practically every corner. Majority of restaurants have a dessert menu and some even specialize and prioritize desserts, street food vendors can also serve desserts on the go and of course there are bakeries who excel at them.
Since there is such a high demand and supply for desserts, private label companies can prioritize your needs and provide the tools to advertise and distribute your brand to certain establishments by researching and engaging the target audience and locating the most optimal facilities.

Private label market and pricing

Today's consumers are very sensitive to prices and that creates a window of opportunity for private label products to shine and bring something new to the market with a reasonable yet attractive price while also retaining the quality of the product. In Europe alone Private label market shares have increased in about two-thirds and in the UK, Private label products have seen 43% increase in volume and demand. This of course also has a major impact on desserts since they are on such a high demand and easily distributed.

This overwhelming popularity and consumption of desserts lays the foundation for private label companies to provide their services and set your product apart from others. Through private labeling each and every step of the production is regulated and made sure to flesh out your brand and make it stand on top of the competition. For best Private label dessert manufacturers visit our website.