Eggs

Private label market and consumer preference

Since private label market has significantly grown in recent years, manufacturers have turned their direction and focus on eggs. Success in sales comes from great marketing, quality production and innovation and private labeling offers all of that. In recent years up to 70% of consumers have shifted from national brands to private label brands and the sudden growth in private label eggs has increased overall egg sales on the market. Private label companies take up the responsibilities of product innovation, marketing, advertisement and price management. Together with the retailer, your brand can further develop and distinguish itself from others on the market.

Product variety and production

Eggs are one of the most consumed foods in the world and considered to be one of the healthiest and most affordable sources of clean protein. Most common consumed eggs are laid by chickens, quail and ducks. New analysis shows that over the past decade global egg production has grown to 25%. Worldwide egg production has gone from 61.7 million tones to 77 million tones in the past decade. The leading export and producer of eggs is China, making 34% of the world's total egg production, while Mexico is the largest egg consumer, standing in 368 consumed eggs per capita every year.
Eggs come in different colored varieties such as brown or white eggs, which has an impact on the overall market and consumer preference. Eggs are classified based on different criteria which all affect their price and demand. Classifications can be based on quality and appearance and are graded as Grade AA, Grade A and Grade B. They are also classified by their farming method such as organic, conventional, free range or barn range.

Private label services

Since eggs come in so many different classifications based on their quality and farming methods there is a wide range of possibilities on the market that can cater to a variety of consumers and their needs. Private labeling offers their services to better understand those consumer needs and place your product on the shelves. Private label eggs perform exceptionally great in grocery stores, supermarkets, poultry shops and meat markets. Egg brands under the private label are in a higher demand because of the trust and consumer engagement and the overall quality that has remained consistent while providing the products at some 20% lower prices compared to national brands. Variety of products that are available for private labeling can be found on our website.