Sauces

Private labeling of sauces

Private labeling of products such as, spices and sauces, includes deciding on a blend and a recipe for a distinct taste and flavor. Contracting a skilled and professional manufacturer, who is capable of creating your specific desired sauce or spice or simply choose a premade product which private label manufacturers offer is a crucial step in establishing your brand and offering the best possible quality to your consumers. Together a retailer and a manufacturer can start creating an individual and unique product to represent, advertise and distribute to customers. Design choices and packaging have a great impact on the production efficiency, sales, consistency and overall consumer interest.

Product variety and manufacturing

In recent years the private label market has seen rapid growth and gained significant popularity and success. Plenty of clients choose to represent themselves with new products to compete with established national brands, and bring something new and distinct to consumers. The sauce category in the food manufacturing industry is constantly growing, encouraging product innovation from private labels. The manufacturing process of producing sauces can be as varied as the product itself. Sauces and spices are additives to some of your most favorite foods, like pizza, spaghetti, or other pastas. They can be added to foods and beverages. Most common sauces are tomato sauce (ketchup), hot sauces (chili), soy sauce, barbeque sauce, gravy, tartar sauce, even coffee sauce, and sweet ones like syrup or applesauce. Most common spices are turmeric, basil, oregano, garlic, ginger, nutmeg, cinnamon, cumin, and paprika.

Leading importers and market statistics

In 2017, the world leading retail markets for sauces were the USA, Japan, China, Russia, Germany, Brazil, United Kingdom, France, Mexico, Canada. In the same year, the top importers of sauces, dressing and condiments were the US, Germany, the UK, Canada, and France. Major sauce manufacturers are investing in developing countries, such as India, Thailand, and Taiwan, in order to cater to the increasing consumer demand. Manufacturers are developing and producing health-conscious sauces for maximum customer reach. In 2017, Bulgaria ranked the highest in spice consumption, followed by Bosnia and Herzegovina and Thailand. The leading importers for the European market are Germany, United Kingdom, Netherlands and Spain.

Considering the impact on the global market and the variety of the products it would be a shame not to take the advantage of the growing private label market potential to introduce your own individual style and product that consumers will choose. With the right partner and manufacturer, you can achieve a new individual sauce blend or spice that can successfully compete with established brands, and provide the customers the flavor they need.