Salad dressings

Product description and use

Salad dressings are basically sauces used to enhance the flavors and better the texture of various salads. In Western culture, there are two basic types of salad dressing: Vinaigrettes based on a mixture (emulsion) of salad oil and vinegar, often flavored with herbs, spices, salt, pepper, sugar, and other ingredients. And the other type is creamy dressings, usually based on mayonnaise or fermented milk products, such as yogurt, sour cream (crème fraîche, smetana), or buttermilk. Salad dressings are used throughout the whole world and in almost any kitchen, making our salads taste better and even healthier. Salad dressings can be found in pretty much any retail establishment and private label brands have been performing greatly when it comes to these products.

Salad dressings market

Global salad dressing market is projected to grow at a CAGR of 6.13% during the forecast period (2020-2025). Market for salad dressings is in rise because so many consumers tend to try out new and foreign cuisines, like French, Greek, Italian and all of these cuisines use salad dressings in their recipes. Increasing the shift toward the consumption of processed food products is expected to boost the demand for dressings, significantly. Consumption of food products, such as pasta and rice, with various sauces, condiments, and dressing continues to remain in vogue, globally. The salad dressings market has evolved to a stage that versatile ingredients with clean-label and lifestyle claims are set to make greater gains to address the health and safety consciousness towards processed food products. The salad dressing label with organic ingredient panel or gluten-free claim has witnessed a significant increase in their sales growth from the past few years.

Benefits and opportunities with private labeling

Private label manufacturers offer to make these products unique to retailers. Private labeled salad dressings guarantee high quality. They are carefully made by natural and fresh ingredients. Private label manufacturers also provide direct contact line between retailers, suppliers and customers, which means that you can easily find these products in any store. Many consumers are worried about the prices, well private label manufacturers produce high quality products with low cost, making private labeled salad dressings cheaper and overall more affordable. With the benefit of making your own brand and packaging, private labeled salad dressings have new, unique and fresh designs. This fact makes them more appealing to consumers. With full control of the product, retailer gets the direct feedback from customers and incorporate those into his product. Same goes for all aspects of pricing, packaging, marketing, quality etc. The final product is a unique fit for his target customer base. A good private label product is a great way to lock customers to retailer’s brand. This is yet another advantage of private label manufacturing.