Salt

Product description and use

Salt is by far the most common ingredient in every kitchen worldwide, saltiness is one of the five basic tastes that everyone experiences. It is used to season almost every meal and enhance the flavor, first records of salt was over 8 thousands years ago, salt has been an important ingredient in human history. Process and manufacturing of salt can vary from type to type but overall it is very affordable and available. Types of salt are table, sea, kosher, pink, himalayan black, cyprus, truffle salt and many more depending on the production process and local ingredients. Considering how important salt is in everyday use and kitchen it is expected that the market is constantly growing and private label brands have bene witnessing a lot of success.

Private label market and consumer demand

Global demand for salt will rise 2.9% annually through 2015 to the size of 327 million metric tons. Solar evaporation is the most popular method of producing salt, accounting for 38% of 2010 industry shipments. It is the most economical method of producing salt in areas with favorable weather conditions, including a number of nations in the Africa / Mideast, Asia / Pacific, and Central and South America regions.
Due to the staple nature of table salt consumers and food processors maintained demand for salt. Private label brands have been creating competition on the market, consumers have started to shift from nationally branded salt products and opt for private label ones. What appeals to consumers is company transparency, product quality, consistency and affordability, private labeling offers all of that. Salt products are easily manufactured and can be sold in bulk, these suits private label manufacturers and offer low cost production for retailers on the market.

Services and benefits of private labeling

With private labeling your brand will receive services and products which will directly benefit your name and business. Benefits of private labeling are lower cost production, exclusivity, loyalty, wholesale income, higher profit margins, packaging and branding, increased revenue and distribution. Private labeling allows retailers to offer something distinct to their customers. Private label manufacturers provide high quality salt products with innovation in mind to help your brand stand out from the rest of the competitors. Over the years private label brands have created a loyal group of customers, by consistently providing high quality and creative products. By offering high-quality salt products with limited accessibility, gives those customers an attachment to your brand and gives them the feeling that they are among the selected few who own it. Private label branding lets you create your unique image, which in return promotes a stronger customer recognition through creative packaging and branding.