Baby & toddler food

Baby and toddler food market and industry

Baby and toddler food market has experienced a significant increase and growth in sales and consumer demands over the past few years. The population of working women has been rising greatly in recent decades and that has reflected on the baby and toddler food industry in the best possible way.
Another great factors for the increase in demand and overall success in this field is the rise in organized retail marketing and consumer trends concerning good nutrition and health for the babies. The global baby and toddler food market size was valued at some $ 67.3 billion in 2019 and is projected to reach $ 96.3 billion by 2027, growing at a CAGR of 6.0% from 2021 to 2027. Taking in consideration the size and success of baby and toddler food products and the recent growth of private label companies it would be a great opportunity to create your own brand with a private label and compete with other established brands on the market.

Product description and variety

Baby and toddler food is widely consumed and distributed all around the world. These products are soft, easily consumed foods which are made specifically for babies within an age group between four months and two years old. Baby food products have a lot of benefits for the whole family such as being highly convenient, don't require any preparation and they are portable.
If the parents are too busy with work to prepare at home meals, these baby products, which all follow strict safety guidelines, will surely satisfy your baby and provide all the necessary nutrients. Baby and toddler foods come in many varieties and different flavors and also providing the necessary daily meals, such as breakfast, lunch, dinner and snacks. Products which you can find on the shelves are: mashed sweet potato and chickpeas, cottage cheese with cucumber and carrot sticks, rice and mashed peas, soft-cooked vegetables such as broccoli, cauliflower and carrots and many more.

Private label services

Private label companies and manufacturers provide the best quality services and products for your brand and help you compete on the market with other brands and established national brands.
You can choose products which are already made and ready for distribution from your private label manufacturer or you can create a new baby and toddler food recipe with your private label partner and bring something new to your customers. Knowing the market, industry of the product and overall customer demands is key to finding success with your brand and private label companies provide all the information and help that you need. Baby and toddler food can be categorized as organic and conventional, your brand can cater to these specific consumers and create a familiar bond with them and your product. Distribution is also handled by your private label manufacturer and baby food products have found most success in supermarkets, convenience stores and health and beauty retailers

The baby and toddler food market is very popular and there is a high demand for these products. Private label companies can help your brand reach success on this field and create something new for the consumers. Products, innovative packaging, advertisement, customer support and distribution is all handled by your private label partner.