Bakery snacks (savoury)

Consumer demands and product convenience

In this day and age there is at least one bakery on each and every corner and street. People can walk in, grab a delicious puff pastry, pie, biscuit or bread and enjoy the food on the go. They are easily accessible, have great sustainability and maintenance and provide quick and easy snacks that can be enjoyed by everyone. Consumers are nowadays looking for exciting snacks, something that is fun and interesting, but also healthier than what they are used to. Private label manufacturers can offer these fun and unique products where texture, taste and enjoyment has remained, if not improved, while also being a healthier option.

Private label services and market share

The sheer diversity and variety of bakery snacks is a more than enough reason to start a private label business for this category. From the data that was gathered back in 2015, it states that the global bakery snacks market has been valued over 14 billion USD and was expected to grow to some 4% in the following years. The shift to more healthier diets and foods has had an affect on bakery snacks, largely increasing the popularity of gluten-free biscuits and similar products has left its mark on the market creating a much bigger demand than before. Not only do consumers crave for healthier yet easy to go snacks but they also need and demand variety in texture and taste of their bakery snacks. Private label manufacturers deliver snack products that cater to the wishes and expectations of the consumers, develop most relevant products and by knowing your customers and their needs you will establish your brand. When customers enter a retail store, a supermarket or a grocery store, the first thing that catches their eye is the packaging. The better your packaging the more likely your product will attract customers. With private labeling of all your packaging, design and marketing can be done while also taking into consideration the quality of the product itself.

Why opt for private labeling

The competition on the market is high and having a trustworthy private label manufacturer opens many doors and possibilities for your brand to stand on top of the rest. Retailers are shifting more and more to private label products thanks to the accessibility, price and overall quality and customers are actively seeking out private label products over national brands. Because of the popularity and overall accessibility of bakery snacks and the rising popularity in private label products it's a great investment for any retailer to start a private label business for bakery snacks.