Cereals, muesli, granola & porridge

Global market for cereal and similar products

Cereal is widely consumed all over the globe and the market for it is insanely large. In UK over 95% households consume cereal, muesli and other breakfast meals each year, buying at least 35 boxes. In the UK the overall worth of the cereal market is estimated to be over 950 million pounds and selling over 700 million packs each year. When it comes to global cereal and other breakfast foods the market is estimated to be valued at over US $ 40 billion and it only keeps growing at a 3.5% rate over the next couple of years. Advancing food retail infrastructure along with rising awareness regarding the health benefits of consuming grain-based breakfasts is further supporting the growth of the market. Starting a private label business and partnering with manufacturers is an incredible opportunity to place your brand on the market.

Variety and types of cereal products

Cereal was in the first place created with the intention of a healthy, quick and delicious breakfast meal back in the 1863. Over the following decades cereal has seen a large increase in demand and production especially in the mid 20th century. It's no wonder this food category has stood the test of time because it offers many health benefits such as improved cognitive function, boosting heart health and decreasing risk of heart disease and also managing weight issues. Cereals and especially muesli are fiber and protein rich breakfast options based on raw rolled oats.
At first they were mostly made from toasted whole oats, nuts, fruits and wheat flakes but over the years muesli, cereals and granolas have evolved to become a diverse and interesting breakfast meals having many sorts of preparations such as being soaked or marinated overnight. They are also packed with many nutrients such as iron, magnesium and a variety of vitamins and the best of all they can be enjoyed on their own or perhaps with milk, yogurt, fruit juices or simply left overnight in the fridge.

Private label services and benefits

This diverse variety in taste, texture and preparation brings all sorts of consumers together. There is a little bit of everything for anyone and private label manufacturers can capitalize on it. Since the market is so huge, the competition is in all high and marketing your brand will be the key to achieving success in this field. Knowing your customers and their preferences will help to improve your brand and provide the products they want to consume.
Granola, muesli and cereal are mostly enjoyed by kids and private label can create an interesting and eye-catching advertisement and packaging to attract these customers. Vegans and vegetarians are also a broad consumer demographic who prioritize health benefits of muesli and granola and choosing a certain group of consumers can make your products stand out from the rest. Private label manufacturers take care of the distribution and show great importance to the quality of the product and support your ideas for the brand that you represent.