Fish & Seafood (shelf-stable)

Product market size and success

The growing awareness of the health benefits provided by seafood among consumers has had an immense impact on the global seafood market sales and industry.
Canned seafood is highly consumed worldwide thanks to its nutritional properties, high amounts of proteins, vitamins, carbohydrates, healthy fats and extremely low trans-fats can be found in canned seafood. This of course isn't the only reason the sales and consumer demand has risen greatly on the seafood market. Since canned seafood has great and sustainable shelf-stable life it is preferred by consumers compared to fresh products and the changing lifestyle of consumers who are always on the go, the convenience of a canned seafood meal is exactly what they need. The seafood market has been growing and it shows no signs of stopping which is a great opportunity to start a private label business.

Health benefits and variety of the product

The shelf-stable seafood products have many health benefits and provide a lot of convenience and conserve time. Based on an analysis by Consumer Reports, canned seafood is as rich in protein and omega-3 fatty acids as fresh and frozen fish while canned salmon has more omega-3 fatty acid levels than fresh salmon. A wide variety of seafood can be found canned such as salmon, tuna, prawns, shellfish, mackerel and many more. While being extremely healthy and delicious canned seafood is also much less expensive than the fresh products and are widely available and accessible due to their long shelf life. These factors show great potential for the private label market.

Private label services

Creating your own brand with the private label manufacturers in this field offers accessible products which are in high demand while also being handsomely affordable and sustainable. Private labeling provides you the necessary market and industry insight and information which will ultimately help and guide you in reaching success with your brand. The private label manufactures focus greatly on the quality of the product on which you have full access to the production process. What sells the product is the packaging itself and with a creative and innovative advertisement and label your brand will attract the attention of the customers and grow in popularity.

By providing details and information of the product to your customers such as species, method of catching etc. you will create a familiar bond with the consumers and further establish your brand on the market. Distribution is also handled by your private label manufacturer and canned seafood has found the greatest success in supermarkets, convenience stores and other retail establishments.