Infant formula

Product description and variety

Infant formula has many common names on the market such as baby formula, baby milk, infant milk or first milk. This product is a type of manufactured food designed for feeding babies and infants under 12 months of age and it's main purpose is to act as a substitute to human milk while still providing all the necessary nutrients. Infant formula can be manufactured in two different ways, liquid or powdered which requires water to be mixed with the formula. This product is designed and prepared for bottle-feeding or cup-feeding which is the most natural and comfortable position for an infant to feed from. Infant formula composition is based and designed to replicate human milk and most common infant formulas contain purified cow's milk, whey and casein protein, a blend of vegetable oils, lactose, vitamin-mineral mixes and other ingredients which can depend on the manufacturer. The products offer infants all the nutrients that they need while also having a wide variety of formulas. There is first infant formula, goat's milk formula, anti-reflux formula, comfort formula, lactose-free formula and many more.

Market and consumer preference for infant formula

The global market for infant formulas is booming, showing a lot of potential and growth on the market. The increase in demand for private label, plant-based and organic products have been recent trends among consumers and all of these factors have had an impact on infant formula sales. Consumers are shifting from chemical ingredients and want only the best for their babies and with private labeling the consumers have the opportunity to get exactly what they want. The market has seen rapid demand across supermarkets and other retail establishments which offer enhanced convenience, separate baby sections, schemes and comfortable shopping experience. Another great distribution channel that the Infant formula products have seen success are specialty stores, providing all the latest and best quality infant formulas and other baby care products.

Private label services

Taking in consideration the overall consumer demand for infant formulas, the sales on the market and popularity of private label products it is safe to say that starting a private label infant formula business is a great way to represent your brand and achieve success. Private label manufacturers provide the best quality ingredients and show a lot of care for the finished infant formula products. The whole production and manufacturing process can be followed through and if you wish to create something new you can pitch your ideas and recipes to your private label partner and invent new products. Production, distribution, advertisement and creative packaging is handled by your private label manufacturer, ensuring the best quality products and enjoyable partnership.