Nail polish & removers

Nail products and the increasing market

Cosmetics and general appearance are becoming more in focus of the average consumers, and nail polish and the removers are a big part of keeping up appearances. The nail polish industry is pretty extensive and large, there is an enormous assortment of types and colors to choose from when it comes to nail polish. Nail removers, on the other hand, are witnessing more development and innovation, as well as growing demand and increasing growth. Both of the markets are increasing and have a wide assortment of products. Private labels perform well in the cosmetics sector, and the categories for nail polish and removers are experiencing a growth in private labels. More retailers and establishments are leaning towards developing their own private labels and distributing other’s. There is an increasing number of manufacturing companies with private labeling services that specialize in production of nail polishes or removers.

The variety of the products

Nail polish (nail varnish or enamel) is a lacquer for fingernail or toenails for decoration and nourishment. Nail polishes are significant for manicures or pedicures. Base coat (clear, milky-colored, opaque pink) is used before applying nail polish. They strengthen nails and restore moisture. Top coat is used after applying nail polish. It is a barrier for prevention of chipping, scratching and peeling. Gel polish is a long-lasting and cured under an ultraviolet lamp or ultraviolet LED. Matte polish has no shine. There a more developing formulas for nail polish against cracking or peeling, and strengthening nail polishes. Nail polish remover is an organic solvent which often includes oils, fragrances, and coloring. They are used with a cotton ball or pad, or a container with foam. The most common nail polish remover is acetone. It can remove artificial nails made from acrylic or cured gel.

Private label nail polishes and removers

Private labeling cosmetic products, makeup products, and removers is becoming more popular with time. The private label market has also expanded towards nail polishes and nail polish removers. There is an increasing amount of private label manufacturers that provide a wide assortment of nail polishes or removers available for private labels. However, they often allow for fully innovative formula, development, design, and packaging to create a unique private label nail polish or nail polish remover. Plenty of cosmetic retailers are turning towards private labels, and private label nail polishes and removers have been quite successful in the market.