Paints & Wallpapers

The use of paints and wallpapers and their market demand

Paints and wallpapers are making a huge part of construction and interior design materials in retail. Paints and wallpapers are used as finishing touches in your interior design of your home making it more appealing, comforting and well decorated. As such they have a great marketing value because they are used and sought out by both individual customers and construction companies who buy such products in bulk. The walls of your home have the advantage of changing and transforming your space with the help of paint or wallpapers.  A dramatic room can instantly be made soft and airy with the application of light pale paint color. While a room that feels too big can instantly feel cozy with darker wallpaper with a striking pattern.  There are pros and cons of using paint or wallpaper. Factors to consider are ease of application, cost, and versatility to your space.  Whichever you choose your walls will benefit from the addition of paint or wallpaper.

Market for these products and rise of private labeling

The global paint and wallpaper market is expected to register a CAGR of 3.59% CAGR during the forecasted period of 2019-2025. Increasing construction activity and the launch of novel geometrical patterns, bold colors, and intriguing textures, in response to the transforming home decor and interior designs, are driving the global paint and wallpaper market forward. The rising trend of do-it-yourself is one of the major trends that has triggered an interest in non-woven wallpapers among consumers. These products can be found in many retail establishments such as supermarkets, hardware stores, specialized stores and many more. Private label brands have witnessed a large increase in consumer demand and preference. Retailers can utilize private labeling benefits and apply them to their stores and provide unique and interesting products to their customers.

Private label benefits

These products, when made by private label companies are offering major benefits. The first one and probably the most important is variety of products. Private labeled wall paints and wallpapers offer some new and improved designs for better and modernistic looks. There are so many different paint palettes and wallpaper designs, all to accommodate any taste. Since construction materials can be pricey and to finish the work customers need to buy a lot of those materials. Private labeled construction materials are usually cheaper and more available which gives the customers more options and its easier on the budget. Private labeled construction materials also provide with high end quality for your walls. All the cracks dents and overall damages on your walls can be covered easily. Durability is also guaranteed.