Other garden & handwork products

Product description and use

In modern days many households own gardens and taking care of them can be daunting but with the right tools and products this doesn't have to be a tedious and a hard chore but instead a relaxing fun activity. Technically all that you need for a garden are some seeds, soils and water but a lot of gardening can be a hard work and tools help make it all much more convenient. When it comes to garden and handwork products there are many categories and some of them are season extenders, gardening tools, footwear and clothing, planting accessories, watering equipment, soils and fertilizers and many more. These products can be found in many specialized retail establishments, supermarkets or even convenience stores. Private label brands have been performing exceptionally well in this field.

The market for gardening and handwork products

The global gardening equipment market size was valued at USD 74.1 billion in 2015 and is expected to witness significant growth owing to its growing adoption in the residential and commercial construction industries. The gardening products industry is highly attractive and can be noted as a mature market with stable growth. Garden products can be placed in many category such as electrical tools, small tools and handwork tools. Currently on the market lawn movers are the best performing products. The hand tools category is further segmented as hoe, weeder, and shears & snips. These products are first purchased by the individuals as a part of the basic tool kit. If you own a garden then these products are a must have therefore many companies capitalize on this and bump their prices unreasonably high. Private label brands have, in recent years, experienced a growth in product quality and accessibility. Consumers are shifting towards private label brands because of their quality consistency and affordability.

Benefits of private labeling

There are many benefits for retailers when it comes to private labeling. Private label manufacturers have a wide array of products already made and ready for shipment to your local or regional retail establishments. You can choose these products to represent your brand or if you have unique ideas you can create your own custom products to offer something new and different to your customers. With private labeling the retailer has a lot more input and control. You can manage and adjust prices according to your standards, have a closer look into marketing and advertisement and oversee the production process. Private labeling handles all the heavy lifting such as production, packaging, distribution and shipment. This lowers your costs and raises profitability because there are less intermediaries between the manufacturer and retailer. Through packaging and labeling you can create a unique brand image and appeal to a wide customer demographic.