Air fresheners & Home fragrances

Product description and variety

Air fresheners and home fragrance products have, in recent years, become one of the most essential items to have around the home. The products make it possible to mask nasty odors and freshen up your home with aromatic and nice fragrances. Air fresheners come in handy if your guests are arriving and you want to welcome them in a nice and fragrant home or if you have a pet and want to mask their natural odor. Air fresheners come in many shapes and forms and can be used in multiple ways. Some of the different types of air fresheners and home fragrances include electric fan air fresheners, gravity drip hygiene odor control cleaning systems, passive non-mechanical evaporating aroma diffusers, metered aerosol time-operated mist dispensers, sprays and candles.

Private label market and consumer preference

In the US, air fresheners have experienced a growth in sales by 12% in 2019 compared to previous years and this growth on the market has made it possible for brands and more specifically private label brands to expand their catalog and venture into household categories. Consumers are constantly looking for ways to improve their households and air fresheners are always a go to product. Private labeling has witnessed an increase in consumer demand as well. Private label branded products are actually more preferred by consumers than national brands because of the rise in quality and affordability. Private label brand for air fresheners and home fragrances is a great business opportunity. Private label manufacturers offer a wide range of services which will directly benefit your brand and help you expand your brand on the market.

Services provided by private labeling

Air fresheners are very customizable products and can be applied in many ways. This opens a lot of opportunities for private label manufacturers to get creative and produce unique, premium quality products. Air fresheners can have many different scents such as orange, lavender, lemon, citrus, rose and so many more. As a retailer you can choose already made air fresheners and have them ready for shipment or you can pitch in your ideas and have custom made air freshener products made from your own formula. Consumers are looking for products with multiple benefits, air fresheners that can be applied to furniture, rugs and carpets, safe for pets and plants, cleaners, and private label manufacturers can market your branded products to cater to consumer needs.

Product packaging and advertisement if a very important selling factor and can influence the success of your brand. With a creative design team, private label manufacturers package air freshener products in the most appealing and trendiest ways to attract customers attention. Distribution to your local and regional retail establishments, such as supermarkets, convenience stores, wellness shops and many more, is handled by your private label manufacturer