Candles

Product description and production

Candles have been a popular product worldwide for many centuries. Candles are an ignitable wick which is embedded in most commonly wax or some other flammable substance, they provide light and in some cases a delightful fragrance. The candle manufacture became highly popular and industrialized as a mass market in the mid 19th century. In England, Manchester, first candle making machines were created which allowed continuous production of molded candles by using a cylinder with a moveable piston that ejects candles as they solidified. This production method was able to procure over 1,500 candles per hour. Today the manufacturing of candles has evolved and improved to a much larger scale and have become globally used products in every day households.

Candle market and private label potential

The global candle market, more specifically scented candles, has been valued at USD 310.7 million in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 8.4% from 2019 to 2025. The growth in popularity and consumer demand for these Products can be attributed to the growing awareness of aromatherapies and candle massages. Scented candles are crucial ingredients in therapeutic procedures, they create a relaxing and comfortable ambiance.
These products come in a wide range of possibilities, having over 2000 different fragrances and odors. Most prominent odors which are in high demand are blueberry, chocolate, caramel, roses, lavender, vanilla, lemon and cherries. Thanks to such diverse use and product options, private label companies have a lot of room to explore and innovate in this field. Creating a private label brand will help you compete on the market with already established national brands and provide interesting products to your customers.

Private label services and offers

Consumers have been paying more and more attention to candles in recent years. Milennials are focused on giving a personal touch to their homes and creating a unique style. Scented candles play an important role in setting up the tone of home decor. Private label manufacturers understand customer demands and know how to cater to them. By providing and offering a wide range of candle products and scents you have the option to chose already made products and distribute them immediately to your local or regional retail establishments or you can pitch your ideas and recipes for new fragrances or candle products and your private label manufacturer will realize them.
Creative packaging attracts customer attention and says a lot about your brand. Private labeling offers quality services which will increase your brand recognition and create a unique customer experience.