Toilet paper & Kitchen rolls

Product description and environment benefits

Kitchen rolls and toilet paper is one of the most purchased items in the world. Life without tissue paper would simply be unthinkable these days.
Kitchen paper towels and toilet paper all play a critical role in keep our basic hygiene in check, cleanliness and comfort. These products provide a lot of work space and household convenience by efficiently supporting hygiene and preventing the spread of dirt, germs, bacteria, viruses and other diseases. Another great thing about kitchen rolls is the recycle benefits. Renewable food fibers used in the making of paper towels and toilet paper come from mainly sustainable and managed forests and tree plantations meaning the CO2 reduction is not an issue. Recycled fibers are also raw materials used for tissue paper products, making up around 35% of all the fibers that go into paper towels production globally.

Toilet paper market and leading products

Global kitchen rolls and toilet paper market was valued at $ 64 billion in 2019 and is projected to surpass $ 102 billion by 2025 due to the increase in consumer awareness about personal hygiene and cleanliness. This consumer conscience is also boosting the overall use of toilet paper in residential spaces, offices, complexes and business outlets. The global toilet paper and kitchen paper towel market is segmented on types, materials, users, distribution channels and regions. On the market, currently one-layer toilet paper holds the largest share of sales because it is less cost efficient to produce. Recycled paper segment dominated the market by a landslide and the growth of this field is showing no signs of slowing down thanks to consumer preference for biodegradable nature products.

Private label market and potential

Private label brands have been witnessing great increase in overall sales and popularity among consumers. Between the years of 2007 and 2012, private label products have increased by 24% in sales and the biggest market for private labeling is Europe. European customers prefer private label brands and trust in their premium quality, company transparency and affordable prices. Considering how much private labeling has been increasing in popularity and overall global kitchen paper towel and toilet paper market, it is safe to say that starting a private label brand in this field is a great opportunity for your business.

With private labeling your brand can achieve success in the field of kitchen paper towels and toilet paper. With reliable and transparent manufacturing processes to which quality check and control is focused on you can have reliable products with your brand on the shelves in no time. All production, packaging, advertisement and distribution is handled by your private label manufacturer.