Cattle feed

Cattle feed market

The global market for cattle feed has experienced a large increase in popularization, demand and sales. Demand for dairy products are projected to increase by 55% and beef by 70%. Global cattle feed market is registered at CAGR of 3.2% over the forecast period between 2019 and 2024. Current largest contributors on the market are Europe, North America and Asia-Pacific, the demand for milk and other dairy products on these regions has boosted the market and led to increased industrialization of cattle rearing. This of course has resulted in increased use of compound feed, management of cattle and herd size. These outstanding market and industry numbers provide a lot of room and opportunity for private label brands to compete on the market with nationally established brands and provide something new to the customers.

Product variety and nutritional values

The North American region was the biggest producer of animal feed in 2018, 198.9 million metric tons of which 30 million metric tons were for cattle beef feed. Cattle farmers tend to stick to more traditional health beliefs for cattle feed and research on specific system of feed keeps changing every few years or so but current and most approved healthiest options for cattle feed include:
Grain supplements, Hay, Pasture and Forage, Concentrates. Grain supplements provide many nutritional values ​​to cattle, helping them grow quickly and get them fatter. They are very cost efficient because they reduce the costs of other foods and ingredients needed to satiate cattle. Hay is probably the best nutrient provider for cattle if picked at the height of its nutrient richness and it must be carefully cured and stored to prevent rot and damage. There are many hay varieties which all offer good nutrition for example Alfalfa hay provides more calcium than grass hay while grass hay can be higher in protein.

Private label services

The cattle feed market and demand is extremely vast and dense. There is a lot of competition among established national brands on the cattle feed market which also provides great opportunities for private label brands to share the spotlight or even overtake it. In recent decades consumers have shifted more towards private label products and although this field is somewhat untapped it is all the better to explore its potential. Through private labeling your brand can offer the best premium quality cattle feed and with full production transparency form a consumer bond with the brand and name. Private label manufacturers will take care of all production processes, distribution of the products to specialized retail establishments and supermarkets and with creative marketing campaign, your brand will surely lure in new customers.