Rodents

Rodents as pets and market size

Rodents, sometimes referred to as “pocket pets” have become really popular as pets in recent years. One of the most common rodents kept as pets are hamsters, rats, mice, gerbils and guinea pigs. Contrary to popular belief rodents are actually clean animals and they make excellent first pets for young children since they don't require much care and they can provide good entertainment and affection if properly socialized. The global pet food market has generated revenue of $ 68,109 million in 2014 and is expected to garner at least $ 92,747 million by 2022, registering a CAGR of 4.1%. Rising trend of nuclear families, rapid humanization of pets and increased awareness of pet health are one of the driving factors of such success of pet food market and especially domestication of rodents. The pet food industry is segmented based on pet types and those are dogs, cats and other pets. Rodents fall into the category of other pets and are currently one of the leading shares of global pet food market and are responsible for increased demand for exotic, non-traditional pets.

Rodent food preferences and types

Considering how the overall pet food market is on the rise and shows no signs of slowing down and the popularization of rodents as common household pets, private label brands have great opportunities in this field. Pet rodent food is very broad and vast, catering to many different species and your private label brand can provide the best quality pet food products to your customers.
Rodents are omnivores meaning that in the wilderness they will eat a wide variety of plants, insects and other animals. Rodent food products focus mostly on mimicking what the animals would naturally eat in the wilderness while providing them a more convenient way of eating and balancing the nutritional values. Commercial rodent food is mostly hamster / mice pellets, small amounts of fruits, vegetables and herbs, timothy hay, nuts and mealworms. Some rodents have trouble digesting muesli-styled mixes and a private label manufacturer can provide a wide variety of assortments which will cater to your needs and preferences.

Private label services

Private labeling has seen an increase in quality made products and consumers are shifting toward these products more than national brand ones. With private labeling you have access to ready made products which can be mass produced and distributed to various retail establishments such as pet shops, specialized stores, supermarkets and many more. Creating a unique recipe with your private label manufacturer for rodent food mixes is also an option. Packaging of the product is done by the private label company and rodent food can come in various types of containers, cans, plastic bags and with an eye catching advertisement and labeling your brand will stand out from the rest.