Accessories for pets

Importance of pet accessories and product variety

It is always exciting to get a pet but it is also a big responsibility. When adopting an animal, whether it be a dog, cat, bird or a rodent it is very important to have the proper pet accessories to make your new family member feel right at home. Most common pets are dogs and cats, these animals need a lot of exercise, attention and care to feel loved and at peace. Some of the most essential pet accessories are; Beds, toys, food, collars, clothes, grooming products, carriers. Over the past couple of years private label brands have been performing greatly in this category and the consumer demand for private label pet accessory products only keeps growing.

Market for pet accessories and private label success

Pet accessory products are extremely popular all around the world, global market for these products is projected to reach US $41.1 billion by 2025. Few of the main reasons why pet accessories are so in demand include aging population who adopt pets to feel less lonely, increase in households with multiple pets, growing number of single person households and a growing number of households with children. Research shows that pets have a positive impact on children and their behavior, preventing depression and loneliness and even developing their motor skills by encouraging outdoor activities. The market for these products is vast and the potential is high, private label brands and manufacturers have been able to capitalize on this category. Private label manufacturers are constantly improving the quality and the functionality of their products and consumers have taken notice of that. In recent years private label brands have drastically increased in quality while still retaining the affordability of their products. Considering how much in demand pet accessories are and the growing popularity of private label brands it would be a great business move for any retailer to start their own private label brand with the right manufacturer.

Opportunities with private labeling and benefits which come alongside

With private label manufacturers you can have access to a wide array of quality-made pet accessories to choose from to represent your brand and store or, if you have a unique idea, you can create new products with your manufacturer and provide something new to your customers. There are many benefits of private label brands such as product exclusivity, deal directly with the supplier, strong customer recognition, product and packaging made to suit the retailer's requirements, more profitability and more control over pricing. Pet accessories are primarily sold in pet shops, this is where they perform the best but they can also be sold at supermarkets and hypermarkets in the pet sections. The supply chain for private label is smaller than national level brands. Products come directly from manufacturer to retailer’s store or warehouse. This means the overall profitability is much higher. Packaging is one of the most important factors to the success of your products. Private label manufacturers can tailor the packaging designs and labels to showcase your brand personality and get in better touch with your customers.