Other accessories

Advantage of private label accessories

In many fashion stores, there are a lot of products customers can buy and one of those products are white or private label products. Main characterization of these products is that they are always manufactured by a third-party company and sold by different retailers in their stores. For example, a fashion store can make a commission for a private labeling company that will produce accessories for their stores, like woman shoes, bags, leather goods, etc. with the brand and graphic design of that specific fashion store. This business model has advantage of offering competitive prices and new products to customers while creating a brand loyalty, with cost reduction.

Partner with professional manufacturer for custom made order

When commissioning a private label third party company, a retailer can order and customize and tailor everything they want about their product. For example, they can make specific order of a hat, from a fabric that is used, design can be casual, sporty or elegant, sizes according to the location of where the product is sold, for example they can use EUR, US or UK sizing, to packaging. This has many advantages, as private label manufacturing company does everything, from producing to shipping. Retailer - client, has control over production as they customize their orders to the tiniest details. They can determine and control profitability, as private label products often cost less to manufacture, and therefore retailers can offer competitive prices.

Surge in demand for private label accessories

There has been a great surge in demand of private labeled accessories due to popularity of internet content creators. Creating their own private label accessories can be highly profitable for internet personas. They have huge following, therefore they have a platform to sell merchandise to their followers that will happily buy something with the name of that specific influencer.  
Many fashion bloggers and famous influencers choose this business model, as they don't have to have their own factory to produce, for example, earrings, and if they offer good quality product, it will leave a lasting effect on their image and personal brand . With their online presence they have a great marketing platform, they have the opportunity to generate good sales rate and build loyalty within their followers and customers. For example, a famous influencer can commission a third party to make private label accessories for their web shop and generate income.