Apparels / Clothes & Accessories

Product description and manufacturing

Humans have worn clothes since the dawn of time, it is a way to protect ourselves but also give us some identity and status. Clothes can tell so much about the person and they showcase our personalities and interests. We wear clothes for five main reasons; adornment, protection, identification, modesty and status. Apparel and clothing are very similar but have some different nuances. Apparel can also include accessories such as nametags and jewerly while clothing tends to be traditional clothing items made from cloth. Apparel industry consists of many companies and brands which do design and sell clothing, footwear and accessories. When it comes to manufacturing of apparel and clothing fabrics are the most basic and essential material. Woven fabrics are converted into shirts, pants, coats, skirts, dresses and jackets while knitted fabrics are converted into t-shirts, polo-shirts, sweaters and underwear. Accessories are an important part of the whole apparel and clothing industry. Accessories provide uniqueness and charm to our fashion. Some of these items are buttons, cravats, ties, hats, bonnets, belts and suspenders, gloves, muffs, necklaces, bracelets, watches, eyewear, sashes, shawls, scarves, lanyards, socks, pins, piercings, rings, and stockings

Appeal of private label brands and consumer preference

The global market for clothing and apparel reached a value of nearly $758.4 billion in 2018, having grown at a compound annual growth rate (CAGR) of 7.5% since 2014. The apparel market benefitted from increased spending on apparel and clothing in emerging markets. As the middle class began to emerge, a change in spending patterns took place, departing from traditional spending paths and moving towards fashion apparel. This change was driven mainly by growth in emerging markets such as China and India. Private label brands have had a lot of success when it comes to apparel, clothing and fashion accessories. People want to stand out with their fashion choices and private label brands offer unique clothing styles and products. Consumers have noticed a rise in private label product quality and consistency while also being handsomely affordable. This appeals to many, especially when it comes to apparel and clothing products because it creates an opportunity for people to showcase their looks and status with quality made products while also being affordable and accessible.

Benefits of private labeling

Private label manufacturers are constantly improving their product functionality and quality. You can choose apparel, clothing and accessory products directly from your private label manufacturer to represent your brand and store or you can pitch in ideas and create a unique product which will certainly boost your customer's interest and sales. Retailers have access to many benefits when opting for private labeling and some of those benefits are higher profitability, better control of pricing and marketing, faster update to products, products and packaging is tailored to your requirements and many more. Private label manufacturers understand consumer needs and accordingly make their products which will perform the best on the market.